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Spamalot! Where does spam come from?

Why is spam called Spam?   This term comes from a Monty Python skit here where a couple go into a restaurant, and the wife tries to get something other than Spam. In the background are a group of Vikings that sing the praises of Spam. Soon the only thing you can hear in the skit is the word ‘Spam’.

Similarly, if we didn’t put a halt to inappropriate postings on forums, blogs and websites, pretty soon, our own messages would be drowned out in a chorus of Spam.

How to spot the spam scam

Spammers try to disguise their efforts sometimes with seemingly legitimate comments to get a comment approved but it is generally easy to spot them.

Look at the email address and site the commenter links to, which are often dead giveaways.

How to avoid the spammers

If you’re using a blog hosted service like TypePad or WordPress.com, these services have anti-spam countermeasures already set up.   If you are self hosting, you’ll need to install the anti-spam plug-ins yourself. Akismet is a popular choice.

Why you should pay attention to your permalinks

A permalink is short for “permanent link” which means the address or URL to a post or page on a blog that can be bookmarked in a browser. 

The idea of a permalink is that every page and every post on your blog has a corresponding, permanent link that can be bookmarked and indexed by search engines, which of course is what you are looking for in terms of your blog or website SEO.

The problem is that sometimes the default permalink may end up looking something like 

 www.socialease.wordpress.com/?p=106

It is not clear from this permalink what the page or post is about,  so it is harder for search engines to index it.

Now compare the above example to the permalink for this post:

http://socialease.wordpress.com/2011/02/22/why-you-should-pay-attention-to-your-permalinks/

So, whenever you are publishing a blog post, do check your permalinks*  and ensure that it is clear to readers and search engines what the post is about. It’s a simple SEO tip, but an effective one.

* If using a self-hosted WordPress blog you can change your permalinks under the Settings tab

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