The number one reason people unfollow accounts on Twitter is too much tweeting, followed by too much self-promotion. Other turn-offs include infrequent/ no tweets from an account, boring tweets, or too much repetition.
PayPal meets Twitter with Chirpify, Twitter’s commerce platform.
Designed for small businesses and musicians to sell their products, Chirpify also has good potential for non profits to raise funds. Here’s how it works:
- Tweet a request for donations via Chirpify.com.
- Followers reply to your Tweet or Retweets with the word “donate.”
- Donors and your organization receive receipts via email and DM (direct message)
The main advantages I can see to using this service for fundraising are its speed and ease of use (Twitter users can donate to your organization, cause or campaign with one simple “@” reply); your ability to schedule tweets at different times of day using a platform like Hootsuite or Buffer (do advance research into best times to tweet) and the social aspect of Twitter (users more likely to retweet your call for donations, and/or that they donated to your cause).
Twitter users are often on-the-go, accessing their account from mobile devices. You can see the advantage of being able to act on your fundraising request, with one simple click, without having to leave the Twitter app and go through a multiple step sign-up process. As an added advantage, they will receive an instant DM to acknowledge their donation.
Immediate and secure payment
Chirpify transforms your Tweets into transactions. When someone donates to you on Twitter, Chirpify automatically triggers a PayPal transaction between your account and the donors. Your donation appears in your account immediately.
As Chirpify is integrated with the PayPal platform, you have the guarantee of PayPal protection and a process for resolving payment problems.
How much does it cost?
For fundraising accounts there is a flat 4% commission fee which also gives you unlimited tweets and your own fundraising page.
Full details at http://chirpify.com
2011 has been a great year for conferences. I’ve attended more meetings this year than I have done in the past few years combined and it’s all thanks to social media. Some of these meetings, I’ve been physically present at, but equally I’ve been able to take part virtually through using social media tools.
Not all of your target audience can physically attend your events – it might be logistically awkward for them, or work and family commitments may prevent them from going along. But that’s no reason for them to miss out, nor is it a reason for you to miss their input. Here are two ways to bring your on and off-line supporters together at your next event.
Set up a twitter hashtag for your event and encourage attendees to tweet live from the event. I see this working to great effect when I attend conferences – people love to tweet highlights of talks, photos of those present, the room, the speakers, everything they can. It creates a dynamic feel to your event. Your off-line audience get to follow along with the talks and the conversation and they can join in too by tweeting their own questions and comments (using the same hashtag). They can also join in at anytime online by doing a twitter hashtag search. Assign someone from your event management team to curate the twitter conversation using a tool such as storify, which makes no distinction between who is attending in-person and who is there virtually.
2. Live Streaming
Using UStream or another live streaming site you can stream your event live and even let off-line viewers take part with their questions and comments. At the recent Bloggers International forum which I took part in, the organisers used UStream to great effect. Also at this event, organisers ran spot prizes specifically for off-line viewers and those following along on Twitter. They were asked a question and tweeted their answer and the correct answer won a prize. This could easily be adapted for an online auction for your next charity fundraising event.
Do you attend events off-line? What works for you if you do? Can you suggest other ways of bringing on and off-line audiences together?
Tags: attending conference off-line, Bloggers Intermational, charity fundraiser event, charity fundraising ideas, Dalai Lama visit to Ireland, event dyanmics, event management, event management solutions, hashtags, live streaming, live tweeting, marketing for non profit organisations, not for profit marketing, on and off line audience, online event management, social media tools, storify, target audience, Twitter, twitter for business, twitter hashtag, University of Limerick, ustream
And now for your starter for ten.
What is an octothorpe?
The following definition comes from the World Wide Words website
Octothorpe is just one of a plethora of names for the symbol # In the US it’s often called the pound key, because it has long been used to mark numbers related to weight, or for similar reasons the number sign, which is also one of its internationally agreed names. Elsewhere it is commonly called hash, a term dating from the 1970s that may have been a popular misunderstanding of hatch.
So now you know if this question ever comes up in a pub quiz!
But more immediately why should you care about octothorpes or in Twitter parlance, hashtags?
A hashtag is a keyword marked by the # symbol in front of it. When you click on the hashtag it is hyperlinked to all other tweets using that tag, so it is a handy way to categorize tags and connect with others interested in the same topic.
Here is one on my own Twitter timeline for #bcsm (breast cancer social media) which represents an ongoing conversation on Twitter within the breast cancer community.Twitter really comes into its own when it draws interested parties together in a real-time virtual conversation this way and hashtags facilitate the conversation.
I also use hashtags to curate an event, either by building a story on storify (more about that in an upcoming post) or to look back after the event on what people have been tweeting. It is also a useful tool during the event to see who is there that you might like to network with – simply search the hashtags to see who is present and tweeting from the event. This has worked very well for me at several recent events. Furthermore if I can’t attend an event in person, I can follow along on the conversation through the hashtags. It is also a great way to connect on and off line attendees and create a buzz around your event offline.
This is just a simple overview of hashtags for Twitter newbies, and I hope it has demystified the octothorpe for you. So now, get tweeting and don’t forget those hashtags – who knows you may even start to trend if enough people tweet with your tags.
According to a new poll from Bacardi, the average Irish internet user spends 8 hours a week on social media, while those in the 18-24 bracket are spending 11 hours weekly on sites like Facebook and Twitter.
Of the 1,470 adults surveyed, nearly a quarter of all social media users (23pc) spend between 10-24 hours on social networks each week followed by 12pc, who spend more than 25 hours a week.
When is the best time to target these users?
The Bacardi Together Poll finds that 50pc of internet users check emails, text messages or social media sites last thing at night and 49pc do so first thing in the morning.
Why do they go online?
Of those who are using social media, 66pc said they do so to keep up-to-date with what is happening with their friends and acquaintances. And 90pc of 18-24-year-olds said they use social media for co-ordinating social events.
Why do they not go online?
The top reason is privacy, with 66pc of those who don’t use social media saying “it doesn’t offer privacy, I don’t want to share myself online”.
Fifty-nine per cent of those who don’t use social networking sites said “there is no replacement for face-to-face meetings”
41pc said they consider social media to be a waste of time.
In recent years, social networking services like Facebook and Twitter have affected many sectors of the global healthcare industry, from doctor-patient communication to medical research to hospital management. I have just registered for a webinar which will explore the implications of social networking technology for the future of medicine
Topics will include
- How patients are using social networks to learn more about their conditions and seek treatment information
- Crowdsourcing medical research: how social networks can facilitate data collection.
- The networked care center: how social media is changing hospital management.
- How healthcare professionals can manage social media risk.