To follow up on Monday's post about why nonprofits should consider hiring a social media manger, below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit. The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI.
PayPal meets Twitter with Chirpify, Twitter’s commerce platform.
Designed for small businesses and musicians to sell their products, Chirpify also has good potential for non profits to raise funds. Here’s how it works:
- Tweet a request for donations via Chirpify.com.
- Followers reply to your Tweet or Retweets with the word “donate.”
- Donors and your organization receive receipts via email and DM (direct message)
The main advantages I can see to using this service for fundraising are its speed and ease of use (Twitter users can donate to your organization, cause or campaign with one simple “@” reply); your ability to schedule tweets at different times of day using a platform like Hootsuite or Buffer (do advance research into best times to tweet) and the social aspect of Twitter (users more likely to retweet your call for donations, and/or that they donated to your cause).
Twitter users are often on-the-go, accessing their account from mobile devices. You can see the advantage of being able to act on your fundraising request, with one simple click, without having to leave the Twitter app and go through a multiple step sign-up process. As an added advantage, they will receive an instant DM to acknowledge their donation.
Immediate and secure payment
Chirpify transforms your Tweets into transactions. When someone donates to you on Twitter, Chirpify automatically triggers a PayPal transaction between your account and the donors. Your donation appears in your account immediately.
As Chirpify is integrated with the PayPal platform, you have the guarantee of PayPal protection and a process for resolving payment problems.
How much does it cost?
For fundraising accounts there is a flat 4% commission fee which also gives you unlimited tweets and your own fundraising page.
Full details at http://chirpify.com
Here are the slides from an excellent webinar that offers ten practical tips and tactics to help you navigate your way through the social media landscape.
Although this presentation dates back to 2010 – which as we all know is a lifetime ago in social media terms – the advice still stands the test of time.
1. A new framework to approach online communications opportunities
2. Why it’s important to emphasize strategy over tools
3. Ways to connect social media with your website and other communications