Blog Archives
Is your blog in a fog?
Christina Pappas, a blogger with Zmags.com posed the following dilemma to Mark Schaefer, director of Schaefer Marketing Solutions:
I joined my company in September of 2010 and one of my “missions” was to start and maintain a consistent blogging schedule. I am posting regularly (at least 1x per day) and am sticking to themes that my audience would relate to. But I cannot reach two goals: getting subscribers and getting comments. We have 2,500 customers and only 170 blog subscribers. Why such a big disconnect? Why am I creating great content for no results?
Mark took the opportunity to dissect Christina’s blog as a case study and the answers he comes up with are sure to benefit many of you struggling with some of the same issues.
