Blog Archives
Attention Nonprofits! The New LinkedIn News Feed Design Has Arrived
At long last, the new LinkedIn News Feed is here! For years I have been completely baffled by LinkedIn's partnership with Twitter to allow a mass automation of tweets to be published the LinkedIn News Feed. All those robotic tweets rife with too many hashtags and bad punctuation essentially rendered the LinkedIn News Feed useless, gave it the appearance of a cluttered mess, and was the antithesis of social (as in social media).
How to leverage yourself as an expert with social media (infographic)
The business consultant network Zintro pulled research from more than a dozen sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast to put together this infographic, which will help you figure out which social network is best suited to your social media strategy.
Although a lot of this information may not be new to you, I love the at-a-glance way of seeing the different ways in which social media platforms function. I also see it as a great presentation tool to introduce new clients to the wonderful world of social media.
How to build a follow button on Linkedin for your brand
Is your non profit on Linkedin?
(If not, you should be. There is an estimated 662,662 people on LinkedIN in Ireland)
If you are on Linkedin you may have noticed that it has launched a new follow button for companies - a simple way for Linkedin users to follow your non profit’s activities.
Hubspot have a great guide to how you can build your non-profits’s reach by installing the Linkedin follow button.
4 steps to build a company follow button on Linkedin
1. Visit https://developer.linkedin.com/plugins/follow-company
2. Enter your company name or ID, or select your company from the dropdown menu that appears when you start typing.
3. Choose your button’s count mode preference, i.e how you want to display how many followers you have (no count is an option).
4. Click ‘Get Code’ and a code appears that you then need to copy and paste onto your website, blog, or wherever else you want it to appear.
Top 5 Blog Posts of 2011
In the tradition of new year’s eve reviews, here is a list of the top five posts of 2011 on Social Media Marketing for Non-Profits, ranked according to most viewed.
How do you monitor online conversations about your organisation?
Prezi for professional presentations
How to bring your on and off-line audience together
Social media use in Ireland
If you are itching to get your hands on the latest data on social media usage in Ireland, then you won’t want to miss this Neworld report.
Highlights include:
- Twitter has almost doubled its Irish accounts
- Facebook is adding 900 new Irish profiles per day
- LinkedIn is growing at a much faster than Facebook – in percentage terms at least (11% versus 4%)
Click here to read the full report.
How to maximise your blog’s SEO with keyword questions
As I’ve mentioned to you many times, blogging is a key tool in your social media strategy. It also has SEO benefits for your site – each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. You can maximise your blog’s SEO with keyword questions and here’s how.
5 keyword questions tools for you to try
1. WordTracker Labs Keyword Tool
We know that people type questions into search engines. Well now you can find these questions, answer them and get some great search traffic as a result.
In blogging terms, the benefits are two-fold – you are providing content that readers are looking for and you also have the option of using the keyword tool for SEO use. Enter a single or a short keyword to find the questions people are asking in your market. My favourite tool for ease of use.
2. Wordtracker Lab SEO Blogger Tool
This tool allows you to find the most sought-after keywords for your subject without ever leaving your blog editing screen – no more running off to do separate keyword research.
The tool sits alongside whatever blog publishing software you’re using so you can do keyword research and optimize your posts as you write. (Note: Requires Firefox Browser to install this plug-in).
Use the Advanced Search option to find keywords specifically in questions only.
Try Twitter’s search function or the Advanced Twitter Search if you need to filter your phrase to a geographical location or to find out what people are saying about your brand.
Check out a previous post for tips on using Google Adwords.
6. Google Insights, a web-based tool that compares the popularity of any search terms you want to know about.
That is a list of the most popular keyword tools at your disposal. Please leave a comment below if you can suggest more.
