At long last, the new LinkedIn News Feed is here! For years I have been completely baffled by LinkedIn's partnership with Twitter to allow a mass automation of tweets to be published the LinkedIn News Feed. All those robotic tweets rife with too many hashtags and bad punctuation essentially rendered the LinkedIn News Feed useless, gave it the appearance of a cluttered mess, and was the antithesis of social (as in social media).
The business consultant network Zintro pulled research from more than a dozen sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast to put together this infographic, which will help you figure out which social network is best suited to your social media strategy.
Although a lot of this information may not be new to you, I love the at-a-glance way of seeing the different ways in which social media platforms function. I also see it as a great presentation tool to introduce new clients to the wonderful world of social media.
As I’ve mentioned to you many times, blogging is a key tool in your social media strategy. It also has SEO benefits for your site – each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. You can maximise your blog’s SEO with keyword questions and here’s how.
We know that people type questions into search engines. Well now you can find these questions, answer them and get some great search traffic as a result.
In blogging terms, the benefits are two-fold – you are providing content that readers are looking for and you also have the option of using the keyword tool for SEO use. Enter a single or a short keyword to find the questions people are asking in your market. My favourite tool for ease of use.