The number one reason people unfollow accounts on Twitter is too much tweeting, followed by too much self-promotion. Other turn-offs include infrequent/ no tweets from an account, boring tweets, or too much repetition.
Last month I wrote about the growing popularity of infographics and their value to social media marketing. Since then, I have been playing around with some of the free infographic creation tools. Created using Visual.ly’s life of twitter hashtag, here is an infographic I made using the popular Twitter hashtag #hcsm (healthcare social media).
Continuing with the Facebook themed posts this week, here’s an interesting infographic which shows that the majority of Facebook pages have less than 256 Likes (fans in old Facebook terminology).
So, if you have in excess of 256 likes, you are doing something right!
But, don’t get too complacent – you need to hold onto those fans, and the same research by recommend.ly show that a whopping 82% of all pages only post 5 times a month.
For more infographics and research, check out this page.
I came across this infographic illustrating the value of a Facebook fan, and while it is directed primarily at business, its conclusion is equally valuable to non profit brands.
Interesting infographic via The Social Break on why people unsubscribe from permission e-mails and certainly worth bearing in mind for your own email marketing efforts.