Eric Harr writing in Social Media Today calls this picture “the most effective e-mail ever sent”.
He outlines the reasons as follows:
1. It’s emotional. It made me feel first and think second.
2. It asked for my input. This was a savvy way move me deeper into their message (marketing speak for: “funnel”).
3. It didn’t make me think. Simplicity is the ultimate sophistication. This is fewer than 50 expertly-crafted words. I’ll read that every time.
4. It’s from a person, not a company. Not just any person, the person: Dr. Helene Gayle. I don’t want to hear from companies; I want to hear from people, preferably their leaders.
5. It moved me deeper into their funnel with even more emotion. Kids carrying water? Another powerful emotional hook.
6. They close the deal with that big, beautiful Call-to-Action (CTA) button. You have to close the sale–and it has to be compelling.
You can read the article in full here