Martin Luther King and social media marketing

“Our lives begin to end the day we become silent about things that matter.”

Martin Luther King, Jr. was  a prominent leader in the African-American Civil Rights Movement during the 1960s.  He is best known for being an iconic figure in the advancement of civil rights in the United States and around the world.

Social media marketing specialist, Heidi Cohen wonders how different might Dr King’s movement have been if he had social media tools to spread his message and galvanize his supporters into action. She cites the Arab Spring demonstrations as an example of what can be achieved with the help of social media and believes we can “let (King’s) teachings guide our actions since they still hold true in today’s social media empowered world.”

Today is Martin Luther King, Jr Day, a United States federal holiday marking the birthday of Dr King.  (It is observed on the third Monday of January each year, which is around the time of King’s birthday, January 15). To mark the day, Heidi has chosen seven of his quotes “that teach us how to live as well as how to participate on social media platforms.”

Let me share with you my favourite of the quotes Cohen chooses:

“Life’s most persistent and urgent question is, ‘What are you doing for others?’” Dr. King’s words ring true on social media where it’s expected that participants and marketers pay-it-forward. Unlike other media platforms, social media is about the community and the greater good. Participation is more about what you can contribute to the community, not what’s in it for you.

Social Media Lesson: Find a way to help others each day. It can be as small as acknowledging someone’s birthday or good post.

You can read the article in full on Heidi Cohen’s blog.