How To Get The Most From New Facebook Insights

John Haydon is my go-to guy online for great advice on social media marketing for non-profits. He  is particularly good on Facebook tips. In his latest video he leads us through a tutorial on how to get the most from the new Facebook Insights feature.

(Note: This feature has not been rolled out to all Facebook users yet).

A 9 Step Cheat Sheet For Facebook Graph Search Optimization

With the roll out of Facebook Graph Search, this infographic shares some useful advice on how to optimise your non-profit Facebook page to take advantage of the new features. If you want to learn more about how to leverage Facebook Graph Search, Social Media Examiner has some excellent tips in a recent article.


7 Steps To The Perfect Story (Infographic)

Digital storytelling –  the ability to tell the story of your organization  is an effective way to bring your cause to life and demonstrate the impact of your fundraising and volunteer efforts. Check out this infographic for ideas on how to make digital storytelling work for you.


The Shift To Visual Social Media (Infographic)

The Visual Online

Knowing how to tell your story through visual media is an important part of a social media marketing for non-profits.

New Online Social Media Course For Charities

social media for community groups and charitiesWould you like to gain a better understanding of how you can tap into the growing phenomenon of social media from the comfort of your own home?

I am delighted to announce a new partnership with online social media trainers We Teach Social. Among the courses on offer, I will be teaching a comprehensive six-week course aimed at charities, community groups and those interested in using social media to raise awareness of a cause.

This course is tailored to both complete beginners and those who are more familiar with social media. In week 1 you will be  introduced to the basic principles of social media and how it can benefit your organization. Social media novices  will be familiarized with the main social media platforms and how charities use them. For those more experienced, you will get the opportunity to delve deeper into case studies and best practices and review and benchmark your existing efforts. The following five weeks will then focus on building and maintaining your social media strategy.

What You Will Learn

Over the course of six weeks, you will be given the tools and knowledge to develop and run a successful social media presence in order to:

  • Increase your visibility online

  • Connect with potential and existing donors

  • Communicate your cause

  • Attract new supporters

  • Build existing community loyalty

  • Fundraise online


A detailed week-by-week course outline is available on the We Teach Social website, along with details of how to book the course.

Don’t Miss Out!

*Next course starts Monday 22nd July*

Book Your Place Now!

Outcome measurement madness

Originally posted on Donor Dreams Blog:

Today’s DonorDreams post is from a guest blogger, Rose Reinert. Rose is a young non-profit professional who happily serves in the trenches and grapples with our sector’s newest challenges as they relate to data, impact, and program outcomes. When it comes to data systems, she has experience with membership management databases, financial management software, donor databases, and program outcomes measurement systems.

Outcome measurement madness

By Rose Reinert

In a former life, I served as an Executive Director of a youth serving organization. As you can imagine, as in any non-profit, the heat was on illustrating short-term and long-term impact. These efforts, of course, were to show that we were fulfilling our mission of preparing young people to be contributing citizens. Unfortunately, more often than not, we focused on short-term impact in order to keep funders and donors engaged and happy so they would renew their investment.

lotsofdata1One of those funders…

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How To Create a Donor Communications Plan That Works

Useful practical tips here from Kivi Leroux Miller on creating your donor communications plan.

11 Reasons Why People Sign Up To Charity Facebook Page & 6 Reasons Why They Leave

Among some interesting findings from a report on digital persuasion by Waggener Edstrom are the reasons why followers sign up to a charity’s Facebook page – and the reasons why they leave it.

57% of Facebook Fans “Like” a charity on Facebook because they want to publicly display their support of the nonprofit to their friends.


43% of Facebook Fans “Unlike” a charity on Facebook because
they posted too often.


Mother’s Day Campaigns

Check out this collection of  Mother’s Day themed campaigns compiled by Kerri Karvetski on Pinterest and be inspired!

Cool Tips Nobody Knows


I use PicMonkey a lot so it’s nice to come across these hidden gems

Originally posted on PicMonkey Blog:

Yes, it’s a clean, minimalist interface. Yes, you can transform your photos with just a few clicks. Yes, it’s easy as all get-out to use. But we’ve got some hidden gems to tell you about; cool little tricks to make your photo editing better, stronger, faster.

Creating a straight line using the Draw tool: Hold down the shift key while you drag the pointer.

Aligning a horizon on a landscape shot: For a fun alternative to the “Straighten” slider in Rotate, drag the pointer across your image along the axis you want to straighten. PicMonkey magically straightens the whole shebang. This trick just might help you parallel park better, too, although we’re not sure how.

Changing the dimensions of an overlay or text: If you want to, say, stretch a speech bubble to make it wider, hold down the shift key while dragging the corner handle of the overlay. This…

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