Nonprofits need to leverage the opportunity to reach more donors and increase revenue through online marketing channels, including search, video, and social media. This infographic is a good starting point.
Hubspot have created this very useful guide for nonprofits to get the most out of Google Grants, which they observe is a missed opportunity for many nonprofits.
Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants, which is a $10,000 monthly grant to advertise on Google.com. Google Grants has the potential of driving 10,000 to 40,000 new website visitors to your website each month. Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search.
You can use Google Grants to:
- Reach donors, volunteers, and consumers when they’re searching on Google
- Raise awareness by choosing relevant keywords and creating unique ads to highlight your work
- Track online donations, newsletter sign-ups, and volunteer registrations
- Promote your organization’s website on Google with in-kind AdWords advertising
Great storytelling skills are an essential key to great nonprofit marketing so I love this infographic from PBJ Publishing on the rules of storytelling. It visualizes Pixar’s 22 storytelling rules as tweeted by storyboard artist Emma Coats.
Designing content for your non profit’s social media platforms? Here’s a handy infographic for the dimensions you need to know.
The Wheel, a support and representative body connecting community and voluntary organisations and charities across Ireland, has announced that the 2013 Better Together Video Competition will be opening for submissions at 9am on Monday, 16 September.
This is your chance to elevate your organisation’s public profile, attract new supporters, raise funds and win cash prizes to boot!
Last year 273,933 people voted for the videos submitted by charities, clubs and associations from across Ireland. That is a lot of potential supporters, volunteers and donors!
Community and voluntary groups, clubs and associations are invited to submit their short video clip to www.bettertogether.ie
from 16 September. Your video should tell a story about:
what your organisation does,
why it matters to your community,
how the public can support your work, and
how we can make Ireland Better Together?
In late September the public will be invited to vote for their favourite videos. The top 30 videos will be shortlisted in three categories (big, medium and small/voluntary) and the winners in each category will receive a cash prize.
In addition to the prize in each category, you can also use the handy built-in donation function to raise funds through the website. So whatever your weight division, there is no reason that your organisation can’t take part…
Register here to to get a free copy of the beginner’s guide to video production.
Key Dates for Your Diary
16 September: Video Competition
24 September: Public launch / voting opens
8 November: Submissions close
22 November: Voting closes (judging to follow)
12 December: Better Together Awards (winners announced)
Good Luck Everyone!
Landing pages, as defined by wikipedia for online marketers, are ” the page that appears when a potential customer clicks on an advertisement. Put more simply a landing page is just where you want people to land on your site, that may or may not be the homepage. It could be that you are promoting an event, the page where people can donate or volunteer, or just where the information is that you want them to see.
According to an article on Hubspot, a landing page should be kept simple and short and be able to”pass the blink test” – in other words, make sure they can understand the offer and what you’re asking for in the time it takes them to blink. Above all “before publishing the page, ask yourself: would I fill this out? Would I find this page confusing? Would I feel comfortable sharing this information over the web? Use these questions to ultimately perfect the look and feel of your landing page before going live. “
Here’s a useful infographic on how to test your website’s landing page.