Knowing how to tell your story through visual media is an important part of a social media marketing for non-profits.
John Haydon is my go-to guy online for great advice on social media marketing for non-profits. He is particularly good on Facebook tips. In his latest video he leads us through a tutorial on how to get the most from the new Facebook Insights feature.
(Note: This feature has not been rolled out to all Facebook users yet).
With the roll out of Facebook Graph Search, this infographic shares some useful advice on how to optimise your non-profit Facebook page to take advantage of the new features. If you want to learn more about how to leverage Facebook Graph Search, Social Media Examiner has some excellent tips in a recent article.
Digital storytelling - the ability to tell the story of your organization is an effective way to bring your cause to life and demonstrate the impact of your fundraising and volunteer efforts. Check out this infographic for ideas on how to make digital storytelling work for you.
Originally posted on Donor Dreams Blog:
Today’s DonorDreams post is from a guest blogger, Rose Reinert. Rose is a young non-profit professional who happily serves in the trenches and grapples with our sector’s newest challenges as they relate to data, impact, and program outcomes. When it comes to data systems, she has experience with membership management databases, financial management software, donor databases, and program outcomes measurement systems.
By Rose Reinert
In a former life, I served as an Executive Director of a youth serving organization. As you can imagine, as in any non-profit, the heat was on illustrating short-term and long-term impact. These efforts, of course, were to show that we were fulfilling our mission of preparing young people to be contributing citizens. Unfortunately, more often than not, we focused on short-term impact in order to keep funders and donors engaged and happy so they would renew their investment.
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Among some interesting findings from a report on digital persuasion by Waggener Edstrom are the reasons why followers sign up to a charity’s Facebook page – and the reasons why they leave it.
57% of Facebook Fans “Like” a charity on Facebook because they want to publicly display their support of the nonprofit to their friends.
43% of Facebook Fans “Unlike” a charity on Facebook because
they posted too often.