Category Archives: video
This would involve working with a charity to identify what key messages they’d like to get across in a video, and then filming and editing the content for use on their website or at future fundraising events.
If your charity/community group would like to be considered for this project, please email a short paragraph about the work you do (ideally around 200 words) to firstname.lastname@example.org with the subject marked ‘Voluntary Video’.
Lauren Major has a great example for us on the use of video for non-profit promotion.
Code for America, a U.S. nonprofit that uses technology to transform local governments, boasts a creative, compelling promotional video that not only clearly describes its message but also engages its viewers to get involved.
Lauren advises that in just five simple steps, any nonprofit can follow its example.
- Be human and personal
- Use captivating visuals
- Get creative with light
- Keep it short — under 2 minutes
- Instill optimism and hope
Read Lauren’s post in full here