Category Archives: Twitter
Today, Friday 7th December, Sage is asking you to help raise money and awareness for their chosen charity, St. Vincent de Paul, by sending the below tweet from your own twitter account:
For everyone that tweets using the hashtag #SageXmasGiving Sage will donate €1 to St. Vincent de Paul @SVP_Ireland.
For those that would like to create their own tweet, it will still count as long as they use the hashtag #SageXmasGiving.
At the end of the day Sage will count up all of the tweets that were sent and for every person that tweets using #SageXmasGiving they will donate €1 to St. Vincent de Paul (www.svp.ie) up to a limit of €1,000.
Recently, the website PR News, outlined 7 tips to make your brand a must follow on Twitter. It contains some good advice on how to make the most of this platform, and to me the most important, is to listen and observe before jumping on the twitter bandwagon.
Many organizations are quick to jump on the Twitter bandwagon, but incessant tweeting isn’t the same thing as encouraging engagement with your new and longtime followers. To really matter on Twitter—to listen and engage and inspire sharing and interaction—takes commitment and experimentation. There is no set formula. You have to find out what works for you and your brand ~ Danielle Aveta, PR News
So ask yourself the following questions before engaging:
1. Why should your audience follow you?
2. What do you have of value to offer them? (i.e. conversation, information)
3. What can you add to the online conversation? (hint: it’s not more noise)
When you have a clearer idea of how you can best leverage Twitter as a communications platform, only then, should you engage. It’s the same message I repeat here time and again, strategy before tools!
Treat the creation of online communities as you would any other line of business activity — a community is not just a marketing vehicle. Define the strategic outcomes you want from the community, specify the audience it will serve, develop the business metrics and measures needed to report outcomes and the operational plans to build and run the community over time. ~ Vanessa DiMauro – Social Media Today
The number one reason people unfollow accounts on Twitter is too much tweeting, followed by too much self-promotion. Other turn-offs include infrequent/ no tweets from an account, boring tweets, or too much repetition.
2. Use someone’s Twitter handle to get their attention
3. Have a public disagreement via Twitter
4. Tweet too much
5. Over-use hashtags
2. Pay It Forward
3. Respond to others in timely manner
4. Thank people for retweets and acknowledge their comments
5. Strike a balance between being personal and professional
6. Use professional language
Whether you are new to Twitter, or you have been tweeting for some time, following these tips will make sure you are minding your manners on Twitter.
Do you have any other Twitter etiquette tips to share?