Category Archives: Social Media Marketing
7 Reasons Why Non-Profits Should Be On Twitter
Twitter turns seven today and to mark the occasion here are seven reasons why nonprofits should be on Twitter.
- You get quick access to what’s new in the nonprofit world
- You can engage donors and potential donors for fundraising
- It allows you to monitor conversations about your organization
- It raises your profile on a global stage
- You can connect with other professionals in your field
- It helps drive more traffic to your website
- It lets people share your work with their networks and beyond
How Many Hours Per Week Should Your Nonprofit Invest in Social Media?
To follow up on Monday's post about why nonprofits should consider hiring a social media manger, below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit. The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI.
Social Media Tools Are Not Magic Wands
I stumbled upon the following quote, and although it comes from an article written in 2010, I thought it is such a timeless statement it bears repeating here again. I do think these words go right to the heart of what social media is (and isn’t) and why it is so important to have goals and measurement tools in place before jumping on the social media band wagon. (Read Strategy Before Tools for more on this)
Social media tools are not magic wands that will transform a non-profit or any business overnight. Social media platforms are simply additional channels, which non-profits can use to market their messages and their needs. Any magic that transpires is an act of the people who listen and learn from the stories of non-profits and their supporters via the Internet and beyond.
The science behind social media timing
Although primarily related to B2B and B2C data, the insights provided by this infographic will be relevant to non-profit social media marketing too. Check it out (click on image to be taken to larger infographic)
44% of non profits have no written marketing or communications plan for 2012
Continuing with the insights from the The 2012 Nonprofit Communications Trends Report today we will take a look at the report’s findings on what best describes their 2012 marketing or communications plan.
I am really surprised to see that the majority of respondents to this survey have no marketing or communications plan for 2012.
A written communications plan is an important part of an organization’s strategy because it:
- frames media activities
- establishes internal and external communications
- clarifies the organization’s priorities
- targets and segments audiences, resources and staff assignments
In my next post, I will outline the elements of a communications plan and how best to formulate one.
Which communications tools are most important for non profit marketing?
This week I will be sharing insights with you from the The 2012 Nonprofit Communications Trends Report which reveals what nonprofits big and small have planned for 2012. Today we will take a look at the report’s findings on which communications tools are most important for non profits.
The top three communications tools as you can see from this infographic are website, e-mail marketing and Facebook – further proof of the importance of social media marketing for non profits in 2012.
Next time we will look at the surprising answers to the question what best describes your 2012 marketing or communications plan?
Related:
Why social media marketing is a key component of not for profit marketing
