Category Archives: Social Media Marketing
- You get quick access to what’s new in the nonprofit world
- You can engage donors and potential donors for fundraising
- It allows you to monitor conversations about your organization
- It raises your profile on a global stage
- You can connect with other professionals in your field
- It helps drive more traffic to your website
- It lets people share your work with their networks and beyond
There are a handful of social media strategists that I admire and whose advice I am happy to follow. One of these is Jay Baer. In this presentation Jay outlines a six step approach to measuring your social media efforts – and don’t doubt for a second that measuring your social media isn’t crucial to the overall success of your social media strategy!
- The goal is not to be good at social media, but to be good at business because of social media.
- Understand your business level objectives, and how social media can support them.
- Know what you can measure.
- Remove metrics that aren’t relevant to you.
- Select the metrics that make sense for your company.
In this short video, social media strategist John Haydon answers the question of which is the better choice for non profits to focus on – social media or e-mail marketing.
John maintains you need both. They are completely different tools which serve different purposes. John discusses the main advantages of e-mail under the headings of privacy, segmentation and conversion and explains that while social is more relationship based, e-mail is more transactional.
To follow up on Monday's post about why nonprofits should consider hiring a social media manger, below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit. The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI.
I stumbled upon the following quote, and although it comes from an article written in 2010, I thought it is such a timeless statement it bears repeating here again. I do think these words go right to the heart of what social media is (and isn’t) and why it is so important to have goals and measurement tools in place before jumping on the social media band wagon. (Read Strategy Before Tools for more on this)
Social media tools are not magic wands that will transform a non-profit or any business overnight. Social media platforms are simply additional channels, which non-profits can use to market their messages and their needs. Any magic that transpires is an act of the people who listen and learn from the stories of non-profits and their supporters via the Internet and beyond.
Although primarily related to B2B and B2C data, the insights provided by this infographic will be relevant to non-profit social media marketing too. Check it out (click on image to be taken to larger infographic)
Continuing with the insights from the The 2012 Nonprofit Communications Trends Report today we will take a look at the report’s findings on what best describes their 2012 marketing or communications plan.
I am really surprised to see that the majority of respondents to this survey have no marketing or communications plan for 2012.
A written communications plan is an important part of an organization’s strategy because it:
- frames media activities
- establishes internal and external communications
- clarifies the organization’s priorities
- targets and segments audiences, resources and staff assignments
This week I will be sharing insights with you from the The 2012 Nonprofit Communications Trends Report which reveals what nonprofits big and small have planned for 2012. Today we will take a look at the report’s findings on which communications tools are most important for non profits.
The top three communications tools as you can see from this infographic are website, e-mail marketing and Facebook – further proof of the importance of social media marketing for non profits in 2012.
Next time we will look at the surprising answers to the question what best describes your 2012 marketing or communications plan?
A call to action is an advertising and marketing concept, a request/direction to ‘do something’—often the next step that a consumer could take toward the purchase of a product or service. (www.motive.co.nz)
A call to action answers the [unspoken] question, ‘That’s interesting. Now what?
Make sure you call to action is clear and specific
- Donate Now
- Share this post
- Download this report
For a quick video on the importance of calling your visitors to action, click on the link at the start of this post.