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Did you know that there are 1.2 million groups on LinkedIn covering a wide variety of topics and shared interests?
I find LinkedIn groups are a wonderful resource and use them regularly to connect with others in my PR and marketing field. I use LinkedIn groups to share knowledge, ask questions, research, and learn new things. I also find it a good source of referral back to mine and client websites and blogs.
How to find a LinkedIn group
Group search helps you search across all the groups on LinkedIn and find the right group for you. Last week, LinkedIn announced some improvements to make user’s search results smarter and more relevant.
From the LinkedIn blog:
First, instead of relying on the title and description of the group, we give you the best results based on how well your search matches the conversations taking place. We also show your connections who may be in that group, which makes it easier for you to find groups that really matter to you.
Filtering your results is improved as well. You can now filter your results by your network, categories, and also language.
I would encourage you, if you haven’t done so already, to check out groups relevant to your profession. There are plenty of non-profit and non-profit marketing groups on LinkedIn to choose from.
If you can’t find what you are looking for, then why not set up your own group? It’s easy to do and you get to control the flow of both in and outbound information.
Here is a step-by-step guide to setting up your own LinkedIn group