Category Archives: Infographics
Social Media Cheat Sheet (Infographic)
Although this infographic is aimed at small business enterprises, it is perfectly adaptable to your non-profit social media marketing.
How to build an effective donation page for your nonprofit website (Infographic)
Nice infographic here from Cause Populi on the key elements of an effective donations landing page.
Are you guilty of these Twitter turn-offs?
This handy infographic designed by DK New Media presents data supplied by eConsultance from a ‘TwitPoll’ about why Twitter users opt out of wanting to know news and views from other Twitter users.
The number one reason people unfollow accounts on Twitter is too much tweeting, followed by too much self-promotion. Other turn-offs include infrequent/ no tweets from an account, boring tweets, or too much repetition.
Related Post:
What is the value of a Facebook fan?
I came across this infographic illustrating the value of a Facebook fan, and while it is directed primarily at business, its conclusion is equally valuable to non profit brands.
44% of non profits have no written marketing or communications plan for 2012
Continuing with the insights from the The 2012 Nonprofit Communications Trends Report today we will take a look at the report’s findings on what best describes their 2012 marketing or communications plan.
I am really surprised to see that the majority of respondents to this survey have no marketing or communications plan for 2012.
A written communications plan is an important part of an organization’s strategy because it:
- frames media activities
- establishes internal and external communications
- clarifies the organization’s priorities
- targets and segments audiences, resources and staff assignments
Which communications tools are most important for non profit marketing?
This week I will be sharing insights with you from the The 2012 Nonprofit Communications Trends Report which reveals what nonprofits big and small have planned for 2012. Today we will take a look at the report’s findings on which communications tools are most important for non profits.
The top three communications tools as you can see from this infographic are website, e-mail marketing and Facebook – further proof of the importance of social media marketing for non profits in 2012.
Next time we will look at the surprising answers to the question what best describes your 2012 marketing or communications plan?
Related:
Why social media marketing is a key component of not for profit marketing
