How to use Facebook ads for your non profit

If you are thinking of using sponsored Facebook ads to promote your non-profit, then you will be interested in this video from John Haydon, author of Facebook Marketing For Dummies, and an experienced non-profit adviser.

This video will show you how to:

1. Get started with Facebook’s ad tool
2. Decide whether to promote your Page or a Post
3. Target fans and non-fans, and why
4. Select a date range to run your ad
5. Create a budget cap for your campaign

John’s YouTube channel has lots of useful Facebook marketing videos which are well worth checking out if you are looking for basic tutorials.

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