If you are thinking of using sponsored Facebook ads to promote your non-profit, then you will be interested in this video from John Haydon, author of Facebook Marketing For Dummies, and an experienced non-profit adviser.
This video will show you how to:
1. Get started with Facebook’s ad tool
2. Decide whether to promote your Page or a Post
3. Target fans and non-fans, and why
4. Select a date range to run your ad
5. Create a budget cap for your campaign
John’s YouTube channel has lots of useful Facebook marketing videos which are well worth checking out if you are looking for basic tutorials.