What To Post on Facebook – The 70/20/10 Rule
Here is an interesting infographic which provides a rule of thumb on what to post on Twitter. Although it is aimed at retailing, the rules are perfectly adaptable to non-profit Facebook marketing.
The resolution on this infographic is not that clear, so here in a nutshell is what the 70/20/10 rule is all about:
- 70% of what you are sharing should be about building your brand awareness. This is not the same as promotion. It is about adding value to your brand – providing useful information to your audience.
- 20% is sharing useful links – for example sharing notices of events from other non profits.
- 10% is your promotional percentage. It makes up the lowest part of this trifecta.
How close is your Facebook marketing to the 70/20/10 Rule? Would you agree with these percentages when it comes to Facebook marketing?