What To Post on Facebook – The 70/20/10 Rule
Here is an interesting infographic which provides a rule of thumb on what to post on Twitter. Although it is aimed at retailing, the rules are perfectly adaptable to non-profit Facebook marketing.
The resolution on this infographic is not that clear, so here in a nutshell is what the 70/20/10 rule is all about:
- 70% of what you are sharing should be about building your brand awareness. This is not the same as promotion. It is about adding value to your brand – providing useful information to your audience.
- 20% is sharing useful links – for example sharing notices of events from other non profits.
- 10% is your promotional percentage. It makes up the lowest part of this trifecta.
How close is your Facebook marketing to the 70/20/10 Rule? Would you agree with these percentages when it comes to Facebook marketing?
Posted on September 13, 2012, in Facebook, Infographic and tagged facebook marketing for non profits. Bookmark the permalink. 2 Comments.
Interesting statistics
Although broadly I agree (particularly with the 10% rule) Some businesses would be unable to create enough content for the 70%. As long as you are curating interesting content I think you could go well above the 20% sharing of other peoples stuff.
I think I’d use similar percentages but portion it this way:
70% valuable information for your target market (your own content and other peoples content)
20% fluffy fun, not totally off message but shows that there is a person behind the brand/non profilt
10% sales.
Again this isn’t hard and fast but curating content builds great relationships and gets your own stuff shared more.
Hi Amanda, I really appreciate you taking the time to tease this out with us today. Your insight is very valuable indeed.