How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

To follow up on Monday's post about why nonprofits should consider hiring a social media manger, below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit. The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI.