7 Goals of Successful Community Management

Despite a deluge of information about social media over the past few years, many executives still don't have an idea of what they want to accomplish with their brand's community management efforts. And as any savvy social media guy or gal knows, it's pretty hard to prove your effectiveness without some agreement of what you're trying to do.

This means that your first task will often be to explain to them what the possible goals MIGHT be, and then start from there to identify which ones are important to them.