Monthly Archives: June 2012
Despite a deluge of information about social media over the past few years, many executives still don't have an idea of what they want to accomplish with their brand's community management efforts. And as any savvy social media guy or gal knows, it's pretty hard to prove your effectiveness without some agreement of what you're trying to do.
This means that your first task will often be to explain to them what the possible goals MIGHT be, and then start from there to identify which ones are important to them.
There's a sixth upgrade I want to add to the recent blog post Five Recent Upgrades That Nonprofits Need to Know About – you can now request to change the name of your nonprofit's Facebook Page by visiting:
Edit Page > Update Info > Basic Information > Name > Request Change:
Until recently, you could only change your Page name if your Page had 200 fans or less through a do-it-yourself method in the Admin Panel, but now their is an official process for Pages with 201 fans or more.
The number one reason people unfollow accounts on Twitter is too much tweeting, followed by too much self-promotion. Other turn-offs include infrequent/ no tweets from an account, boring tweets, or too much repetition.
Eric Harr writing in Social Media Today calls this picture “the most effective e-mail ever sent”.
He outlines the reasons as follows:
1. It’s emotional. It made me feel first and think second.
2. It asked for my input. This was a savvy way move me deeper into their message (marketing speak for: “funnel”).
3. It didn’t make me think. Simplicity is the ultimate sophistication. This is fewer than 50 expertly-crafted words. I’ll read that every time.
4. It’s from a person, not a company. Not just any person, the person: Dr. Helene Gayle. I don’t want to hear from companies; I want to hear from people, preferably their leaders.
5. It moved me deeper into their funnel with even more emotion. Kids carrying water? Another powerful emotional hook.
6. They close the deal with that big, beautiful Call-to-Action (CTA) button. You have to close the sale–and it has to be compelling.
You can read the article in full here