Monthly Archives: June 2012
7 Goals of Successful Community Management
Despite a deluge of information about social media over the past few years, many executives still don't have an idea of what they want to accomplish with their brand's community management efforts. And as any savvy social media guy or gal knows, it's pretty hard to prove your effectiveness without some agreement of what you're trying to do.
This means that your first task will often be to explain to them what the possible goals MIGHT be, and then start from there to identify which ones are important to them.
Wish You Could Change the Name of Your Nonprofit's Facebook Page? Now You Can
There's a sixth upgrade I want to add to the recent blog post Five Recent Upgrades That Nonprofits Need to Know About – you can now request to change the name of your nonprofit's Facebook Page by visiting:
Edit Page > Update Info > Basic Information > Name > Request Change:
Until recently, you could only change your Page name if your Page had 200 fans or less through a do-it-yourself method in the Admin Panel, but now their is an official process for Pages with 201 fans or more.
Manage Your Facebook Page With This New App
Do you manage your nonprofit’s Facebook page? Are you someone on the go? Do you own an iPhone, iPod touch, or iPad?
If you answer yes to all three of these questions, then you may be interested in the new Facebook Pages Manager App for iPhone, iPod touch, and iPad (currently not available for Android).
Using the Facebook Pages Manager app you can respond, post and comment on your page, plus post updates and photos. Just install the free app, then log in to your Facebook account.
I have been reading some reviews of this app, and while the response has been mixed, it may be worth checking out for some of you.
Are you guilty of these Twitter turn-offs?
This handy infographic designed by DK New Media presents data supplied by eConsultance from a ‘TwitPoll’ about why Twitter users opt out of wanting to know news and views from other Twitter users.
The number one reason people unfollow accounts on Twitter is too much tweeting, followed by too much self-promotion. Other turn-offs include infrequent/ no tweets from an account, boring tweets, or too much repetition.
Related Post:
Is this the best example of e-mail marketing ever?
Eric Harr writing in Social Media Today calls this picture “the most effective e-mail ever sent”.
He outlines the reasons as follows:
1. It’s emotional. It made me feel first and think second.
2. It asked for my input. This was a savvy way move me deeper into their message (marketing speak for: “funnel”).
3. It didn’t make me think. Simplicity is the ultimate sophistication. This is fewer than 50 expertly-crafted words. I’ll read that every time.
4. It’s from a person, not a company. Not just any person, the person: Dr. Helene Gayle. I don’t want to hear from companies; I want to hear from people, preferably their leaders.
5. It moved me deeper into their funnel with even more emotion. Kids carrying water? Another powerful emotional hook.
6. They close the deal with that big, beautiful Call-to-Action (CTA) button. You have to close the sale–and it has to be compelling.
You can read the article in full here
Social Media Tools Are Not Magic Wands
I stumbled upon the following quote, and although it comes from an article written in 2010, I thought it is such a timeless statement it bears repeating here again. I do think these words go right to the heart of what social media is (and isn’t) and why it is so important to have goals and measurement tools in place before jumping on the social media band wagon. (Read Strategy Before Tools for more on this)
Social media tools are not magic wands that will transform a non-profit or any business overnight. Social media platforms are simply additional channels, which non-profits can use to market their messages and their needs. Any magic that transpires is an act of the people who listen and learn from the stories of non-profits and their supporters via the Internet and beyond.
