5 tips for making a great video
Lauren Major has a great example for us on the use of video for non-profit promotion.
Code for America, a U.S. nonprofit that uses technology to transform local governments, boasts a creative, compelling promotional video that not only clearly describes its message but also engages its viewers to get involved.
Lauren advises that in just five simple steps, any nonprofit can follow its example.
- Be human and personal
- Use captivating visuals
- Get creative with light
- Keep it short — under 2 minutes
- Instill optimism and hope
Read Lauren’s post in full here
Posted on May 4, 2012, in video and tagged code for america, lauren major, non profit marketing, videos for non profits. Bookmark the permalink. 2 Comments.
Getting your video right should be a huge part of non profit marketing – thanks for sharing this insight with us
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