Monthly Archives: May 2012
Five Common Mistakes Nonprofits Make in Their Online Fundraising Campaigns
Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than two hours made it abundantly clear that many nonprofits still need to tweak their "Donate Now" process to maximize online donations
Statistics On Social Media Use In Ireland
While there is a wealth of statistical reports available on social media use, frustratingly for marketeers based in Ireland, we do not always have such easily accessible information on the use of Irish social media.
So, it is great to see that Luke Abbott has been putting together some statistics for Irish social media usage for us. It’s a big job to compile this information, and I am grateful to Luke for making it freely available on his site: http://www.mrlukeabbott.com
Nominate a community group for the Dulux Let’s Colour Project 2012
In 2011, Dulux launched the Let’s Colour Project in Ireland, which helped transform and brighten over 200 local communities with colour. The 2012 project is underway and so Dulux are now welcoming applications from community, voluntary and charitable groups across the country.
Dulux has over 30,000 litres of colourful paint to donate to worthy projects throughout the country. They are currently looking for nominations so if there is a community building or space that could benefit from a vibrant positive change, please apply online and nominate the project.
The only condition of these submissions is that the space/building is of use to the community and that it is not commercial, derelict or residential, so, if there’s a building or space that you think could benefit from a colourful positive change, why not apply online and nominate your project today?
The closing date is the 23 May.
Photograph your volunteers for National Volunteering Week
Now that National Volunteering Week has arrived….
Here’s a great opportunity to highlight the work of your volunteers and encourage more volunteering for your organization.
Submit your photos of volunteers or voluntary activity for National Volunteering Week, which takes place May 14- May 20.
You can photograph an individual, small group or large event and chosen entries will be used in the nationwide media and PR campaign to promote National Volunteering Week, the photographs will feature nationwide: print, broadcast and print media, and Irish Rail advertising
All photos should be submitted to gavin@volunteer.ie
Learn more at www.volunteer.ie
Related Post:
Picture this: 5 tips for taking great photos of your volunteers
Millenial Marketing For Non Profits
Last week Katya’s Non-Profit Marketing blog reported on some interesting findings from the Boston Consulting Group on millennials*.
You can read the post in full here - it includes valuable pointers for non profit marketers. Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies.
Highlights
- Millennials more likely to take certain socially conscious actions during their daily life
- They are apt to buy products that support their principles
- More likely than other generations to spread the word about a cause campaign or participate in fundraising events.
- They are highly social creatures online (and off)
- More likely than others to speak up online
- They expect companies to care about social issues and reward those who partner with the right causes
* The Millenials also known as the Millennial Generation , Generation Y – generation born 1980s – 2000s
Nominations now open for Irish Fundraising Awards 2012
The Irish Fundraising awards provide an opportunity for the Irish non-profit sector to recognise and celebrate fundraising excellence. You can celebrate your own successes, or those of your peers by nominating your organisation, or your colleagues for an Irish Fundraising Award.
The deadline for nominations is Friday 25th May 2012.
5 tips for making a great video
Lauren Major has a great example for us on the use of video for non-profit promotion.
Code for America, a U.S. nonprofit that uses technology to transform local governments, boasts a creative, compelling promotional video that not only clearly describes its message but also engages its viewers to get involved.
Lauren advises that in just five simple steps, any nonprofit can follow its example.
- Be human and personal
- Use captivating visuals
- Get creative with light
- Keep it short — under 2 minutes
- Instill optimism and hope
Read Lauren’s post in full here
NEW! Facebook makes changes to size of profile picture
Just when you thought you had made all the adjustments you needed to your Facebook timeline, Facebook goes and changes the size of the profile picture on all its pages. While it’s only a minor change (profile picture size is now 160 x 160 pixels, which is larger than the old size of 125 x 125), it has left some business profile pictures looking a bit blurry – so you may need to make a slight adjustment to your profile picture.
Also worth noting is that the new Facebook profile picture size changes the image position slightly. It now sits at 23 pixels from the left and 210 pixels from the top of the page, which means that positioning your profile image on your cover page may also need a little adjustment. I have seen some really creative ways of integrating profile pictures, and maybe this is the time to play around with your images to see if you can do the same.
Here are some great examples of creative integration.
