How to use Google Analytics to track your social media traffic
If yesterday’s post on analyzing your Facebook Insights whetted your analytic appetite, then you are going to love today’s lesson from Social Media Examiner on tracking social media traffic with Google Analytics.
Google Analytics gives you valuable insights about your visitors, allowing you to see where they come from and how they engage with your content (or not). You can also set up goals that match your business goals and measure if visitors are meeting those goals.
In this comprehensive article you will learn:
- How to get started with Google Analytics
- How to identify and understand your main traffic sources
- Create advanced segments
- Twitter and Facebook traffic segment
Click here to get started