If you are anything like me –  a Facebook admin who casts a cursory glance from time to time at Facebook Insights  (Facebook’s proprietary business page analytics tool), without being quite sure what I am looking at – then this Hubspot tutorial is for you.

In order to improve your Facebook content strategy, you need to understand which content you post is actually benefiting your business, and to do that you need to be able to analyze your Facebook Insights.

Watch the video and read more at Hubspot.