How does your non-profit measure up on Facebook?
Continuing with the Facebook themed posts this week, here’s an interesting infographic which shows that the majority of Facebook pages have less than 256 Likes (fans in old Facebook terminology).
So, if you have in excess of 256 likes, you are doing something right!
But, don’t get too complacent – you need to hold onto those fans, and the same research by recommend.ly show that a whopping 82% of all pages only post 5 times a month.
For more infographics and research, check out this page.
Posted on March 27, 2012, in Facebook, Infographic and tagged facebook marketing, infographic, non profit marketing. Bookmark the permalink. 5 Comments.
That’s kinda reassuring in one way to know that my own particular community group is pretty average when it comes to likes – AND we post at least 5 times a week! #patonback
If 56% have less than 256 ‘likes’ and the other 44% have between 1k and 1m ‘likes’, what about the 257-999 cohort? Which – in my experience at least – is the majority of pages I’ve seen… or am I missing something?
Hi Conor, I’m just going by the stats presented here, but I take your point
Methinks our friends at Recommend.ly need a refresher in Maths101…
Well Maths was never my strong point..