Monthly Archives: March 2012
Essential Facebook Marketing Strategies
The roll-out of the new timeline design for Facebook pages is an ideal opportunity for you to review your Facebook marketing strategy.
Here’s a handy checklist from All Facebook to see if you are on track with your Facebook marketing. It covers internal and external analysis of your communications strategy – including competitor analysis; key performance indicators and community management.
Click here to save the list on your computer so you can check off tasks once you complete them and remember to review your strategy periodically.
How does your non-profit measure up on Facebook?
Continuing with the Facebook themed posts this week, here’s an interesting infographic which shows that the majority of Facebook pages have less than 256 Likes (fans in old Facebook terminology).
So, if you have in excess of 256 likes, you are doing something right!
But, don’t get too complacent – you need to hold onto those fans, and the same research by recommend.ly show that a whopping 82% of all pages only post 5 times a month.
For more infographics and research, check out this page.
Mark your milestones with new facebook timeline
Only four more days left to make the switch to new timeline for your non profit Facebook page. Whether you have already switched over, or you are preparing yourself to, make a note to make use of the new Milestones button.
You’ll find it on the drop down menu which appears at the top of your page. Click on the Milestones button to add any major milestones or events of your organization, even if they happened before you started on Facebook.
You could include things like the date you were founded, major fundraising drives, sponsorship or awards you achieved. By making use of the Milestones feature, you will be adding some interest to your timeline history and highlighting your achievements to new visitors.
Further Reading
Everything you need to know about making the switch to the new Facebook timeline
Twitter Etiquette
Don’t
2. Use someone’s Twitter handle to get their attention
3. Have a public disagreement via Twitter
4. Tweet too much
5. Over-use hashtags
Do
2. Pay It Forward
3. Respond to others in timely manner
4. Thank people for retweets and acknowledge their comments
5. Strike a balance between being personal and professional
6. Use professional language
Whether you are new to Twitter, or you have been tweeting for some time, following these tips will make sure you are minding your manners on Twitter.
Do you have any other Twitter etiquette tips to share?
Thank YOU!
We all know how important it is to thank our donors (although it’s a step that is surprisingly overlooked by many) and I just love the way Operation Smile (a charity which helps treat facial deformities such as cleft lips and palates all around the world) have decided to thank their donors through the medium of video. (Check out the donate button strategically placed on the page.)
Related:
Capturing your story on camera
What your nonprofit needs to know about switching to the new Facebook timeline
Have you made the changeover to the new timeline for your non-profit Facebook page yet?
The web is awash with tips and advice on how to make the changes; the main focus being that your choice of timeline cover now plays a more important role in branding your Facebook presence (check out Everything You Need To Know About Images For The New Facebook Pages).
You have until March 3oth to make your changes, but many have already done so. If you are looking for some inspiration, here are three non-profit Facebook pages which have made the switch over to new Facebook timeline with some visually arresting images.
Stunning aren’t they?
If you don’t have the tech know-how or the resources to hire a graphic designer there’s no need to panic – with a little imagination and forward planning, you can still create something striking too.
For more information click on these links:
http://nonprofitorgs.wordpress.com/2012/03/05/how-to-custom-design-your-nonprofits-facebook-timeline
http://gettingattention.org/articles/3063/social-media/nonprofit-facebook-page.html
http://www.adlibbing.org/2012/03/05/timeline-time-a-guide-to-the-new-facebook-pages-for-nonprofits/
How to build a follow button on Linkedin for your brand
Is your non profit on Linkedin?
(If not, you should be. There is an estimated 662,662 people on LinkedIN in Ireland)
If you are on Linkedin you may have noticed that it has launched a new follow button for companies - a simple way for Linkedin users to follow your non profit’s activities.
Hubspot have a great guide to how you can build your non-profits’s reach by installing the Linkedin follow button.
4 steps to build a company follow button on Linkedin
1. Visit https://developer.linkedin.com/plugins/follow-company
2. Enter your company name or ID, or select your company from the dropdown menu that appears when you start typing.
3. Choose your button’s count mode preference, i.e how you want to display how many followers you have (no count is an option).
4. Click ‘Get Code’ and a code appears that you then need to copy and paste onto your website, blog, or wherever else you want it to appear.
Want to create a killer infographic? Here’s how
Within my admittedly limited capabilities, I like to try to make things more visually appealing in my online communications. I am also very aware that with so many online messages competing for our attention, arresting graphics are one sure fire way of grabbing your reader’s attention. I think that must be the reason for the ever-increasing presence of infographics on so many sites. I am a big fan of making information more easily absorbed and understood, but I assumed that creating these infographics would be something beyond my capabilities. So I was delighted to find this extensive list of tools and resources for creating infographics from @dailytekk.
According to the article:
Items 1-5 under the Data Visualization Tools and Software category are sufficiently capable of arming even a novice designer with the ability to produce a powerful infographic.
So I am saving this list and looking forward to setting aside some time soon to see if I too can create a wow infographic – I’ll let you see the results!
Check out this post from Social Media Today – Can Infographic Design Get More People To Click?
