A call to action is an advertising and marketing concept, a request/direction to ‘do something’—often the next step that a consumer could take toward the purchase of a product or service. (www.motive.co.nz)
A call to action answers the [unspoken] question, ‘That’s interesting. Now what?
Make sure you call to action is clear and specific
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For a quick video on the importance of calling your visitors to action, click on the link at the start of this post.