Monthly Archives: January 2011
Do you find yourself having to constantly check your Facebook business page to see if anyone has left a comment or posted to your wall? It seems like a bit of an oversight on the part of Facebook that, unlike a personal page, you receive no notifications of comments from fans.
But there is a solution to this oversight with a simple (and free) app called Hyper Alerts.
Just register with your contact information and the URL to your Facebook page, and choose the frequency of notifications, and hey presto - no more constantly checking your page for responses.
Spiderworking is running a fab competition giving away a Facebook landing tab for your Facebook page.
According to Amanda Webb, “setting up a customised landing tab for your Facebook page could increase your conversion rate (the number of people who visit your page who click the ‘Like’ button) by 100%” (ref. brandglue study)
If you run a Facebook page for your organization, you will have been able to monitor your post insights directly from your page over the past few months. However, you will have had to wait a day or more for those insights to show up.
Now from today, things have changed and you can view the statistics in real time, giving you instant access to more accurate and accessible performance measurements.
Do you remember in an earlier post when I explained the importance of headlines for grabbing attention?
I wrote that users will decide to stay or leave your website or blog in 8 seconds or less – so it makes sense to draw in readers with a great headline.
Today let’s look at headlines again, but this time from an SEO perspective.
The title of your blog post is one of the first things Google sees when indexing your site. And let me add another SEO tip here - Google will take the first words of that title as your most important. So it’s worth your while thinking carefully before you write that headline.
Use my earlier tips on how to maximise your blog’s SEO with keyword questions to find the most sought-after keywords for your subject, then include those words in your title.
Simple when you know how!