5 Top Tips for Great Headlines

On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. – David Ogilvy, founder of the Ogilvy & Mather advertising agency.

Recent Google research suggests that users decide to stay or leave your website or blog in 8 seconds or less – so it makes sense to draw in readers with a great headline.This after all may be the only chance you get to make an impression and turn a browser into a reader.

5 Top Tips

1. KISS – Keep it short and simple
2. Ask a question
3. Try listing e.g. 10 ways, or 7 easy steps
4. Write a How to headline
5. Use key words for SEO optimisation

We will be examining each of these top tips in the coming days, so stay tuned to learn how to write those all-important attention grabbing headines.