Monthly Archives: November 2010
On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. – David Ogilvy, founder of the Ogilvy & Mather advertising agency.
Recent Google research suggests that users decide to stay or leave your website or blog in 8 seconds or less – so it makes sense to draw in readers with a great headline.This after all may be the only chance you get to make an impression and turn a browser into a reader.
5 Top Tips
- KISS – Keep it short and simple
- Ask a question
- Try listing e.g. 10 ways, or 7 easy steps
- Write a How to headline
- Use key words for SEO optimisation
We will be examining each of these top tips in the coming days, so stay tuned to learn how to write those all-important attention grabbing headines.
- Shows Commitment
- Shows Passion
- Positions YOU as an expert in your field
A demonstrated level of commitment and passion is essential in any field, but particularly I think in the charity, non-profit, educational and holistic fields. With commitment and passion you can attract more donors, volunteers, advocates and sponsors. As the market becomes more crowded you need to be able to stand out from the crowd. A well-written blog, fully integrated in a well-planned social media strategy will do this for you. You will also make it easier for journalists to find you and you will become the go-to person for interviews, soundbites, etc.
So dust off your keyboard and get writing. I will be giving you lots of advice on what makes a great blog in forthcoming posts, starting tomorrow with 5 Top Tips for Great Headlines.