Among some interesting findings from a report on digital persuasion by Waggener Edstrom are the reasons why followers sign up to a charity’s Facebook page – and the reasons why they leave it.
57% of Facebook Fans “Like” a charity on Facebook because they want to publicly display their support of the nonprofit to their friends.
43% of Facebook Fans “Unlike” a charity on Facebook because
they posted too often.
Check out this collection of Mother’s Day themed campaigns compiled by Kerri Karvetski on Pinterest and be inspired!
Yes, it’s a clean, minimalist interface. Yes, you can transform your photos with just a few clicks. Yes, it’s easy as all get-out to use. But we’ve got some hidden gems to tell you about; cool little tricks to make your photo editing better, stronger, faster.
- Creating a straight line using the Draw tool: Hold down the shift key while you drag the pointer.
Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. However, as LinkedIn, Blogger and Myspace all celebrate their 10-year anniversary this year, nonprofits have now had a decade to study and experiment with social media and…
Great presentations have features that resemble great ads. It’s all one big package that hit hard and strong!
Nonprofits that have the capacity to be early adopters have learned that early adoption in and of itself is a wise social media strategy. Followers tend to grow the fastest during the early adoption phase and being one of the first nonprofits to have a presence on a new social network tends to solidify their popularity on the social network over time.
The success of our work in non-profit marketing lies in capturing the hearts of our audiences and while this excellent slidedeck relates to improving your presentation skills, many of its tips regarding visually presenting your story can be adapted for your social media marketing too.
In this article I've put together five tips to help boost your search ranking, build fan engagement and save you time.
1. About Section
Include your website URL or have a call to action e.g.” visit our website to see all our current offers.” Also as Facebook pages are indexed in Google, it’s important to include keywords in your 'About' section as it will improve your chances of being found.